Cheap Website Traffic

Pay per click such as Google adwords, Yahoo! Search Marketing and Microsoft Adcenter can be costly if executed incorrectly. But, it can also be a very cheap resource for providing targeted traffic to your website.

There are only so many keywords which can be targeted organically, that is, to appear in the natural search engine results. So for low cost testing of "what if we tried this keyword", this is an excellent and inexpensive tool. We can use Pay Per Click to identify keyword which produce results, these can then be promoted in the natural listings to improve leads or sales.

It is the heavily searched, broad keywords that cost lots of money, often providing a poor return due to the large competition. But, by trying lots of keywords which are variants of these broad keywords, which have very cheap click costs, we can bring in results for a better ROI. Google shows you approximate click costs on their keyword tool.
Type in a keyword into the Google keyword tool. Then choose the column drop down on the right hand side. Select Estimated Average CPC (cost per click) and this shows you a new column with click prices. This can be sorted into ascending order by clicking the table heading to see the cheapest clicks first.

Here are some key points in using pay per click for cheap traffic

• There are thousands of keyword variations that cost 4p per click
• You can budget daily, any amount and maximise the return of your money
• Use Analytics to ensure you are measuring results
• Vary your adverts to identify which performs the best.
• Create groups of adverts targeting specific keywords variations.
• Keep your ad group adverts and keywords relevant to the page you are sending traffic too. This will improve your relevancy score and reduce your click costs

By trying lots of the cheaper keywords and identifying which of these produce results, we can identify which keywords to optimise our website pages for.

Related information:
Google Keyword Insertions