Enticing searchers to click your link.

We will take a quick look at the text that appears underneath your title in the search engines. This text is important as it gives you the opportunity to further entice a searcher to click your link.

The Description Meta Tag.
The meta description is not visible on your web page. It is hidden in the code of your website and is approximately 25 words or so describing the page. It is this text that is seen underneath your link in a google listing. Whilst your title should contains keywords that people are searching, your meta description is very focused on attracting a user to click into your website

A meta tag is simply information about information!

A classic mistake with the meta description.

Google wants to see a unique description meta tag for each page. Using the same description meta tag throughout your site will result in google choosing a selection of text from your page to show as your description.