Promoting a Website

SEO

If you want enquiries from your website and you need to come up on page 1 of the search engine listing then search engine optimisation, SEO, is necessary. Your website consultant will use all the tools available to him to get you to page 1. It may be that stage 1 a pay per click (PPC) campaign is set up and stage 2 email marketing is introduced.

SEO tools include:
Website directories/article syndication/press releases/forums/locality/social networking/book marking/ blogs/links/link baiting/keywords/

PPC

Fast and effective PPC gets quick results because you pay the host be it Google or Yahoo to display an advertisement. The ad is displayed when specific key words or phrases are used. You see them under sponsored links.

The charge for the ad is made each time the ad is clicked on. The cost per click is determined by a bidding process. Your website consultant helps you select the best words and phrases to chose.

Email Marketing

Email marketing is a fantastic way of contacting interested people to retain your brand presence, educate, entertain and engage them; and most importantly create the desire for them to buy.

Good content is absolutely crucial to keeping your potential customers keen to read on. You will get the best results from professionally written copy so if you’re struggling to write your own words now could be the time to step up a gear and see the difference.

These days there is not stuffing envelopes it’s a fully automated process once the plan is in place. An email strategy will encompass the following:

• Product/service being promoted
• Theme
• Issue
• Offer
• Call to action
• Frequency
• Response map

If you need a mailing list built for you then we use proven methods to create you a database of potential customers.