Setting your website goals

In order to analyse results of your website you need to set up a goal. At base level, the goal could be a lead from a contact form, a request for a call back or in the case of an ecommerce site, a sale.

Our aim is to increase our number of goals, so knowing how many website visitors are achieving the goals is vital. Whilst it is difficult to set up tracking for telephone calls, contact forms and ecommerce sites are easier. We will show you how to set up the systems to monitor your goals, but first we need to decide what our base goals are.

For information websites where we want to improve the number of leads, lets get a "call back request" form on every page. Make sure that the thank you page it goes to is separate from your main contact form. These thank you pages are important for our goals as it is visitors landing on these pages that we will notch up as a goal. For ecommerce websites, check that your cart can use Google ecommerce analytics. This differs from the normal analytics as it can record all the information about your sale.