The second most important part of a web page
We have discussed the title and meta description . This week we will be looking at headings. These are visible on the page and are arguably the second most important part of a website page.
The Heading.
The heading explains what the page is about to the user and the search engine. It is normally in a larger font than the rest of the text. It is in a semantic hierarchy. By that we mean the heading and any sub headings must be in order. This is done using HTML tags within your web page code.
<h1>Primary heading</h1>
<h2>Secondary Heading</h2>
<h3>Tertiary Heading</h3>
Two classic mistakes with the heading.
1. Welcome to our website - is a classic. Use a descriptive and interesting heading as it catches the users attention straight away. Try and include search engine keywords in your heading.
2. Do not use heading tags for styling. These heading tags are used for semantic purposes only.
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