URL Structure
It's a word game!
The url or website address of individual pages complement the title, heading and description.
URL Structure.
The way you name the individual pages help users and search engines identify what is on that page. To prove how important this is for search engines, type a keyword phrase (e.g. long jeans) into google and see how many times long and/or jeans appear in the url of the first page. On our count 7 out of 10 times.
You are now starting to see how the structure of a website is built up in a way optimised for search engines. We choose a keyword to target then start with the title, give the page an enticing description and an interesting and relevant heading also ensuring that the url relates to keyword we chose. This is on-site optimisation.
A classic mistake with the url.
Not giving the url some meaning e.g. mysite.com/index.php?catid=344&productid=344 instead of mysite.com/my-keyword.html
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