Website Goal Values
By setting a goal value we can have a better understanding of our websites average visitor value and be more accurate with ROI calculations.
A goal value is a monetary amount that you would allocate to an action achieved by your website (non-ecommerce sites). For example, a call back lead generated on your website. If your sales team have a conversion rate of 20% and the average sale is £1500 then the goal value would be £300.
Using google analytics we can let the system know our goal value and from this we will be able to identify an accurate ROI for our website promotion and build costs.
Related information:
Setting your website goals
Measuring your website goals
A quick thought!
If you are not measuring your website goals then how do you measure your website success?
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