Website Promotion Workshops

A series of three separate, independent workshops

Workshop 1 - Website optimisation
Workshop 2 - Moving up the search engines
Workshop 3 - Analysing and Improving Results

Location - The training will be held at:
Motive9 Business Centre, Unit 1, 46 Yardley Road, Olney, Buckinghamshire, MK46 5ED Directions…

These are morning workshops 9.30am-12.30pm. The workshops are small groups often bewteen 3 and 5 delegates which lets us focus in more detail on individuals websites.

Workshop 1 - Website optimisation

Find the keywords you need and where to put them on your pages. This workshop helps you to create a search engine friendly website ready for website promotion

Search Engine Fodder – The best way for a website to be built
Choosing keywords – Which keywords, how many searches per month, what competition is there?
The most important part of your web page – Prime real estate for your keyword
Enticing searchers to click your link – How to change what the user sees in Google for your website listing
The second most important part of a web page – Telling the user and the search engine about your page
URL Structure – Add to the information about your page via the url
Anchor text explained – The best way for a search engine to discover your keywords
Improve Website Navigation – Make the website friendly for users and search engines
Web sitemaps – Make sure all your website pages are found
Understanding Website Visitors – Do you know your users intentions?
Web Page Content - Who does it target?
Web page content - Presenting your content to users and search engine.
The information behind an image – Image optimisation techniques
Contact Forms – Best techniques to get a contact from your website

Workshop 2 - Moving up the search engines

This work shops shows you how you can dramatically improve your search engine position. Techniques, examples, websites and software you can use to continuously improve your search rankings.

Backlink Checker – Where are you now?
Directory submissions – The bread and butter of search engine promotion
Article Syndication – A routine that should be used by all
Press Releases – Advertise what is happening in your business
Blogging – An article can go a long long way!
Social Networking – How Twitter, Facebook and Linkedin can help
Social Bookmarking – Let the world know what you like, including your own site
Profile Pages – Essential sites to add profiles about your business
Blog Commenting – The dos and don’ts of commenting, best practices
Link swapping – Often shunned but a continuously proven technique
Deep Links – Promoting your inner pages with additional keywords
Local Search – A necessity for all websites
Programs to use – automated vs semi automated vs manual – top tips and suggestions

Workshop 3 - Analysing and Improving Results

Detailed analysis of analytics, goal setting, goal measuring, funnels and hypothesis testing

Please note: This is currently a one-to-one workshop. Call us for details.

Webmaster tools – Snapshots & overviews of your website, improvements handed to you on a plate
Setting your website goals – What are you trying to achieve
Measuring your website goals – Have you achieved it?
What if testing – Tweaking to improve results

Who will benefit
Quite simply, anyone with a website who is looking to achieve additional sales or leads. By improving the search position of your website and supplying you new ideas to try on your website these courses will help you bring targeted traffic to your website and help you convert that traffic into a sale or a lead.

Objectives
The SEO training and workshops will teach you the skills to optimise your website for the search engines. You will learn the methods needed to increase your search position for particular keywords and how to identify the best keywords to use. Participants will also learn the importance of understanding the types of visitors that come to your website and putting this knowledge into practise to improve sales or lead generation. You will be able to analyse your effectiveness through setting and measuring goals and converting more traffic.

Analysing participants’ websites
Live analysis of volunteering participants’ websites with discussion, verbal recommendation, praise on good elements and general help

Booking is required - Call 08448 707099

Prices exclude VAT